MIX is Multi Screen Media Pvt. Ltd.'s Hindi music channel.
Positioned as a pure music channel, MIX is a destination dedicated to music entertainment and all that belongs to it. Coming from a family that has prided itself on providing fresh breakthrough programming, MIX too promises an exciting and expansive library of Hindi songs spanning all eras. Served through a theme based music playout suiting the need of the hour, these songs set up MIX as a channel where everyone will find their favourites every day.
Apart from an extensive music playout, MIX maintains an undeterred focus on content by producing packaged shows offering right from user generated content to people profiles and factoids executed in the most unmistakably musical fashion.
Moving into the gap created by erstwhile music channels rechristened as ‘youth channels’ and other music channels dishing out non-music content as interstitial programming, we are confident that viewers shall enjoy MIX as a channel that remains true to the music genre.
In a nutshell, Mix is a music channel by the music lovers, for the music lovers and of the music lovers.